Braun's new razor provided skin protection for both the shaver and the shaver's partner. This gives the headline a double meaning to help catch reader's attention. Concept, Copy & Design by Ramon S. Gil

Foxton's brokers worked harder and only took a 2% commission. The joke is that Foxton's brokers work so hard they don't get enough sleep. Concept, Copy & Design by Ramon S. Gil

Bikram Yoga was offering unlimited classes to a company's employees if they opened a corporate account. Concept, Copy & Design by Ramon S Gil.

Japan's NTT DoCoMo was introducing new mobile technology to the U.S. market. The concept was that DoCoMo was already devising technology for future generations. Concept & Design by Ramon S. Gil.

Kangol wanted to introduce a line of neckties aimed at young professionals who were immersed in hip-hop culture but also wanted to look professional. Concept & Design by Ramon S. Gil.

A children's sports school was seeking extra revenue by renting out their facilities at night. This direct mail piece was part of a series featuring different sports. Copy, Concept & Design by Ramon S. Gil.

After the client rejected weeks of concepts during a presentation, the client described what they wanted to communicate and Ramon sketched this on the spot and was approved. Copy, Concept & Design by Ramon S. Gil.